There’s a new trend in search. Users are asking ChatGPT, Perplexity, and even Google new AI search tools about solutions in your industry. In traditional search, we have the much maligned GA4 for analytics but now it’s difficult to know if your brand is showing up for the buyer intent you want to capture. If you can't answer these questions with data, you're flying blind in a landscape where 400 million weekly active users turn to ChatGPT and where AI responses increasingly shape purchase decisions before prospects even visit your website.

LLM visibility tools help solve this blindness. They track how AI platforms mention your brand, benchmark you against competitors, and provide actionable insights to improve your position in AI-generated responses. They are cousins to SEO tools that track how you show up in Google. There’s definitely some overlap, but the techniques to succeed are different.

Let's dive into the five tools that actually deliver results for enterprises serious about AI visibility.

1. Gauge: The Data-Driven Enterprise Powerhouse

What it does: Gauge provides comprehensive AI visibility tracking across ChatGPT, Perplexity, Gemini, and AI Overview, with deep analytics that go beyond simple mention tracking to deliver actionable optimization strategies.

What we like:

• Unmatched data depth for decision-making — Gauge automatically tests relevant prompts daily across AI platforms, giving you complete visibility into your AI search presence and showing exactly where you're missing opportunities compared to competitors. Unlike tools that just count mentions, Gauge reveals the model responses, citations that influence ratings, and correlations between how citations interact with each individual prompt.
• Action Center with recommendations — The Action Center doesn't just show you problems. It provides specific, recommendations for content gaps, high leverage content opportunities, and insights into what content needs updating. Gauge tells you exactly which actions will have the biggest impact on your AI visibility. This data-driven approach eliminates guesswork from your optimization strategy.
• Enterprise-grade tracking infrastructure — While competitors sample prompts occasionally, Gauge runs hundreds of queries daily to ensure statistical significance. The platform tracks AI-generated answers across major LLMs including ChatGPT, Perplexity, and Gemini to monitor your visibility on key topics and prompts, providing the scale needed for reliable insights.
• Proven ROI with measurable results — One customer went from appearing in 9% of AI answers to 24% in just 2 weeks taking actions recommended by the Gauge platform. This isn’t theoretical improvement; it's measurable business impact from data-driven optimization.
• Real-time competitive intelligence — See what your competitors are doing and how effective their positioning is for AI visibility. All views on the platform can be seen from the lens of your competitors to show you how they are approaching content.
• Personalized expertise and support — The Gauge team is highly available for customers giving personalized recommendations in addition to the native software capabilities.

Key insight: Gauge stands apart by treating AI visibility as a data science problem, not a vanity metric. All recommendations from the platform and Gauge team are based on the data pulled specifically for your company. Each customer may get different recommendations on what to do based on the data in their industry.

Their emphasis on actionable insights means every data point connects to a specific optimization opportunity. You're never left wondering "what now?" after viewing your dashboard.

Best for: Enterprise B2B and SaaS companies that need reliable, data-driven insights to dominate their category in AI search results.

2. Profound: The Premium Enterprise Solution

What it does: Profound is a platform designed for enterprise brands that helps monitor and optimize your brand's visibility in real-time across ChatGPT, Perplexity, Gemini, and other Answer Engines.

What we like:

• Enterprise-grade security and compliance — Profound is SOC 2 Type II compliant, demonstrating commitment to robust security and data protection, with SSO support via SAML or OIDC.
• Advanced content creation capabilities — Workflows to generate content for you based on specific parameters and thresholds.
• Multi-region and multi-language support — Profound offers functionality such as multi-region prompting and 20+ languages, which is extremely important to agencies and global brands alike.

Key insight: Profound can be an excellent choice for Fortune 1000 companies with complex global operations, but the premium pricing and enterprise focus may be excessive for organizations that don't need every bell and whistle. 

Best for: Global enterprises with unlimited budgets requiring maximum features and white-glove service.

3. Semrush Enterprise AIO: Leveraging Search Infrastructure

What it does: Semrush applies over a decade of SEO expertise to AI platforms, tracking brand mentions across major LLMs with enterprise-scale infrastructure.

What we like:

• Proven infrastructure at scale — Semrush has spent over a decade building one of the most robust SEO optimization platforms. Now they're attempting to apply this expertise to AI.
• Comprehensive competitive analysis — Competitor rankings and market analysis features that leverage their large data infrastructure.
• Integration with existing SEO workflows — For teams already using Semrush, adding AI visibility creates a unified view of search performance.

Key insight: While Semrush brings impressive infrastructure, their AI visibility tools feel like an add-on to their core SEO platform rather than purpose-built for the unique challenges of LLM optimization.

Best for: Large enterprises already invested in the Semrush ecosystem looking to dip their toes into monitoring AI platforms.

4. Peec AI: The Accessible Mid-Market Option

What it does: Peec AI monitors brand visibility and sentiment across major AI search engines while focusing mostly on the monitoring aspect of the data.

What we like:

• User-friendly interface — Built for marketing teams who want insights without complexity.
• Location-based tracking — One of the few AI search monitoring tools that let you track output quality based on your customers' locations.
• Reasonable pricing — More accessible than enterprise solutions while still providing core functionality.

Key insight: Peec strikes a balance between functionality and simplicity, though it lacks the depth of data and recommendations that Gauge provides for serious optimization efforts.

Best for: Growing companies and marketing agencies that just need solid AI visibility tracking.

5. Otterly: Quick and Simple Monitoring

What it does: Otterly lets you monitor your brand, content, competitors, or any prompt across AI services with minimal setup.

What we like:

• Ease of use — Suitable for those who want to quickly check AI search results without a deep learning curve.
• Multi-platform support — Tracks ChatGPT, Gemini, Bing Chat, and other major platforms.
• Link tracking — Lets you track how many AI-generated responses include links to your content vs. competitors.

Key insight: Otterly works well for quick checks and basic monitoring, but teams serious about optimization will quickly outgrow its limited analytics.

Best for: Small businesses or individuals who need basic AI visibility monitoring without advanced features.

Comparison Table

ToolBest ForStandout FeaturePricingGaugeEnterprise B2B/SaaS companiesData-driven Action Center with prioritized recommendationsModerateProfoundFortune 1000 global brandsMulti-region/language enterprise featuresExpensiveSemrush AIOExisting Semrush enterprise usersLeverages decade of search infrastructureModeratePeec AIGrowing mid-market companiesLocation-based trackingCheap (Moderate with add-ons)OtterlySmall businesses/quick checksSimple setup and monitoringCheap

FAQ

How do I track AI visibility across ChatGPT, Perplexity, and Google's AI Overviews without manual checking?

Manual checking is impractical and statistically unreliable. AI responses vary by timing, location, and built-up user context. Gauge automatically test hundreds of relevant prompts daily across all major platforms, providing comprehensive visibility tracking at scale. The platform's automated monitoring eliminates the need for manual checks while ensuring statistical significance through consistent, high-volume sampling. You'll get real-time dashboards showing exactly where your brand appears, sentiment analysis, and competitive positioning across all AI platforms simultaneously.

What analytics and KPIs should marketing teams monitor for LLM performance?

The critical metrics differ significantly from traditional SEO: visibility (percentage of AI answers mentioning your brand), citation frequency (which sources AI references about you), and mention rates. Gauge's Action Center tracks all these automatically, but more importantly, it identifies which actions can most improve your numbers. Traditional metrics like SERP rankings don't apply. AEO is about presence, context, and competitive share.

Which tools provide alerts when our brand drops in AI answer rankings with solid citation analytics?

Gauge shows how your brand ranking changes daily, highlighting big drops, and explaining why your visibility dropped as well. Gauge dives deep into the citations actually impacting why an LLM chose an answer and explains how their preferences change over time in response to new content. 

How can I combine traditional SEO dashboards with AI visibility metrics for executive reporting?

The most effective workflow treats AI visibility as a parallel but distinct channel. Gauge provides executive dashboards that complement SEO reporting by showing AI visibility and citation rates. The key is presenting AI metrics in familiar business terms: market share in AI responses, competitive win rates, and revenue attribution from AI-influenced journeys. Gauge's reporting translates complex AI analytics into CMO-friendly insights about brand presence and pipeline impact.

What kind of results can I realistically expect from AI visibility optimization?

With data-driven optimization, dramatic improvements happen quickly. Gauge customers regularly see rapid improvements in AI mention rates. For example, Standard Metrics increased their ranking from 9% to 24% visibility in just 2 weeks. The key differentiator is having actionable data: Gauge's Action Center doesn't just show problems, it provides prioritized recommendations with projected impact. Unlike traditional SEO's gradual gains, AI visibility can shift rapidly when you know exactly which content gaps and citation opportunities to target.