Gauge vs Profound

Profound Tells You Where You Stand. Gauge Tells You What to Do About It.

Profound tracks your AI visibility and makes you build complicated content workflows. Gauge tracks it, tells you what to do about it, creates the content, and measures the results, all at a fraction of the cost.
Book a Demo
Start for free
Gauge AI visibility platform dashboard preview

Gauge: The End-to-End AI Visibility Platform

Other tools tell you where your brand is missing from AI search. Gauge tells you exactly what to do about it, helps you do it, and measures whether it worked, everyday across every AI model.
Track section icon
01

Know where you stand in every AI conversation

Gauge runs hundreds of prompts daily across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews and more. Gauge tracks your brand mentions, citations, and competitive position so you see exactly where you're winning and where you're invisible.
Analyze section icon
02

Turn visibility gaps into content that gets cited

Gauge finds your highest-value opportunities and turns them into publish-ready articles (built from citation patterns that are actually working in your category). Calendar, brief, outline, article, CMS. One loop.
Action section icon
03

Ask Gauge: the AI agent that connects all your marketing data

Gauge’s marketing agent pulls together your AI visibility data, GA4, Google Search Console, Semrush, Google Ads, ChatGPT Ads, and Reddit data into a single co-pilot, one that analyzes across channels, identifies what's driving results, and goes from insight to content plan to draft without switching tools..
Book a Demo

Gauge vs Profound

Features
Visibility Tracking Across AI Search
Benchmark AI Visibility vs Competitors
Citation Tracking
Sentiment Analysis for AI Search
SEO Tracking Integrations (GA4, GSC, Semrush)
Automated Content Creation
AEO/SEO Marketing Agent
Publish Directly to CMS
Limited
ChatGPT Ads Performance Tracking
Google Ads Performance Tracking
Reddit AI Citation Tracking
Technical AEO Site Auditing
Agentic Brand Memory
Slack Integration
Automated Visibility Insights from Agent
Branded Prompt Tracking

Case Studies

Braintrust

Developer Tools
Learn how Braintrust's Head of Growth discovered their buyers were living in AI search, and built a content operation from scratch that took them from 2.5% visibility to owning 45% of the answers in their space.
See Full Case Study

"If you think that your customers are using AI search or AI tools like ChatGPT, Claude, or Claude Code, you should be investing there. If you don't do it right now, you'll fall behind everyone."

Raman Hundal
Head of Growth Marketing
,
Braintrust

Sanctum

Crypto
Sanctum's AI search visibility grew from 16.7% to 47.5% in just six months. They are now the 5th most cited domain in the entire Solana liquid staking space, appearing in 25.6% of all AI answers across major LLMs.
See Full Case Study

"Honestly, I was surprised how fast it happened. The case studies got me excited, but I tried to stay realistic. And then we just started seeing the numbers move"

Author
Head of Marketing
,
Sanctum

Vellum AI

AI Automation
In just seven months, Vellum's visibility surged from 1.4% to 40.3%. Today, they are cited in 36.6% of all AI answers in their industry across six major LLMs, rank first in first-party citations, and hold the third most cited article in the entire space. Vellum now sits 2nd in overall AI visibility, right behind zapier by 0.2% visibility.
See Full Case Study

"AI search was and still very much is the wild west, so it was important that we partnered with someone who truly understood the space. From our first conversation, Gauge demonstrated that level of expertise and helped me build a clear picture of what we needed to do to win."

Nick
Technical Content Lead
,
Vellum AI

LedgerUp

Finance Automation
In under four weeks, LedgerUp’s visibility skyrocketed from 1% to 17%—a 1,713% increase. Today, they're content is cited in 33% of AI answers with 32.3% visibility across the six major LLMs, more than doubling the reach of platforms like Reddit or YouTube. With a dominant 24% lead over their closest competitor, LedgerUp has moved from invisible to the undisputed leader in AI-driven search.
See Full Case Study

"The 'Ask Gauge' agent made improving our AI SEO so simple. It analyzed our data, found our gaps, and recommended exactly what to write. We barely had to spend time on the platform, which allowed us to consistently put out a piece of content every day"

Mikey
Founding Member
,
LedgerUp

Eco

Crypto
‍In under 4 weeks of using Gauge, Eco increased their visibility in AI answers by over 5x. Eco went on to capture over 37% of all first-party citations, and the #1 spot among their direct competitors.
See Full Case Study

"Since working with Gauge, Eco’s search impressions on Google grew by 200% month-over-month. Bing saw even more success with 300% month-over-month growth. Gauge has also significantly cut down the resources needed to execute a competitive AI and search strategy. At Eco, we are able to do this with one team member, who is also focused on strategy and execution for other marketing channels."

Jay
CMO
,
Eco

Standard Metrics

Finance
In just two weeks of focused implementation, Standard Metrics more than doubled their visibility in AI answers, with an increase from 9.4% of the answer share to 23.8% overall.
See Full Case Study

"Prospects started telling us they were finding us from ChatGPT."

John
CEO
,
Standard Metrics

Stop Prompting and Start Measuring

Get the complete toolkit you need to fully own, understand, and improve your brand's presence in AI.
Book a Demo
Start for free
Call to action graphic

FAQs

Find answers to common questions about our app and services.

  • What’s the main difference between Gauge and Profound?

    Profound tracks your AI visibility and hands you a score. When it comes to content, it makes you build complicated workflows yourself, designing, testing, and maintaining them before you see a single output.

    Gauge skips all of that. Its AI agent automatically identifies your visibility gaps, writes the content to close them, and publishes it to your CMS.

    Profound shows you the problem and expects you to engineer the solution. Gauge just solves it.

  • What’s cheaper, Gauge or Profound?

    Gauge is 4 times cheaper per prompt compared to Profound.

    Profound’s growth plan tracks 100 prompts for $399/month, while Gauge tracks 600 prompts for $600/month.

    Same features, vastly different pricing.

  • Which platform is better for marketing teams, Gauge or Profound?

    Both are strong options in the AI search visibility space.

    • Profound is well-suited for large enterprises with compliance requirements, offering SOC 2 Type II certification, enterprise SSO, and a Conversation Explorer backed by 100M+ real user prompts.
    • Gauge is the better fit for most growth-oriented marketing teams:
      • Starts at $99/mo
      • Includes the Ask Gauge agent
      • Integrates GA4, GSC, and Semrush data alongside AI visibility
      • Closes the loop from tracking → content creation → CMS publishing

    Gauge also generates both short-tail and long-tail prompts from keyword research, giving broader coverage across important queries.

    Teams that want to move from insight to execution quickly will find Gauge more complete for day-to-day use.

  • Which platform is better for connecting your ad and SEO data to your AI visibility strategy, Gauge or Profound?

    Both platforms offer strong AI visibility tracking, but take different approaches:

    • Profound:
      • Best for large enterprises
      • Strong compliance features
      • Deep answer engine intelligence
    • Gauge:
      • Better for teams that want unified data
      • Connects GA4, Google Search Console, Semrush, and ad data
      • Combines this with GEO tracking

    This allows teams to analyze performance across all channels and move directly into content execution without switching tools.

  • Which platform is easier to use, Gauge or Profound?

    • Profound is a well-built platform with strong analytics for enterprise teams.
    • Gauge is designed to reduce analytical overhead:

    Instead of dashboards requiring interpretation:

    • Ask Gauge agent draws conclusions
    • Explains what the data means
    • Recommends next steps

    Additional benefits:

    • Setup is accessible across all tiers
    • White-glove onboarding included
    • Entire workflow (tracking → execution) handled in one interface

    For fast-moving teams without dedicated analysts, Gauge offers a more intuitive day-to-day experience.

  • What exactly does Gauge do?

    Gauge tracks how often AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews mention and cite a brand in their generated answers.

    Then it tells teams exactly what to do to improve that visibility.

    Unlike tools that stop at monitoring, Gauge closes the loop:
    data → action → measure

    The Ask Gauge AI agent:

    • Analyzes performance
    • Identifies gaps
    • Recommends next steps
    • Executes content

    All within one platform.